Lubbock was once a small trading town, but that was a long time ago, back when the buffalo roamed. A lot’s changed since then. It had to.
You see, our location meant we couldn’t just copy other places. It wasn’t going to work that way on the South Plains of West Texas. We had to develop our own way of being. And so the ones who made it in Lubbock’s early days were the ones who challenged the status quo and created their own opportunities. That spirit lives on.
"WE NEVER BEEN PEOPLE THAT PLAY IT SAFE. WHY WOULD WE START NOW"
We don’t do things the way they’ve always been done, just because they’ve always been done that way. If we did, the world wouldn’t have Buddy Holly, NASA scientists, or weatherproof cotton, to name a few.
We’ve never been people that play it safe. Why would we start now? They say that fortune favors the bold. We say fortune favors Lubbock. It’s in our blood to build new ways forward. Let’s celebrate that and see it in each other so the world does too.
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